About me.

Ciao, I am Ale.

I make digital products.

I studied science, worked in sales, did marketing, stood on stage, helped start-ups grow and consulted on tech, travel and sustainability.

I am 100% certified as a geek since way before it was cool.

I am curious, super passionate and mega-committed but I am also fundamentally introverted and quiet - see the nerdy stuff above.

I write, speak, teach, consult and invest in things and I am always up for an interesting chat.

My CV

  • 10+ years of international experience in travel and tech launching 0/1 products at a global scale in multi-national travel tech Companies.

    5+ years as people manager, business and product leader.

    Entrepreneur, start-up consultant and angel investor.

    Studied Physics in Milan and Politics Philosophy and Economics in the UK.

    Born and raised in Italy, lived in Manchester (UK), Amsterdam (NL) with significant family ties to the US and Canada.

  • Responsible for leading 2 product divisions with ~10 reports in product management and design through layers.

    We are focused on improving the post-booking guest experience focusing on everything that happens after the experience purchase is completed online.

    This includes: sending actual confirmation mail and vouchers, customer reviews, service access and management, account creation and management across platform and operational management including resource planning.

    As a product leader I am directly responsible for the product strategy and roadmap, including staffing, delivering, measuring and reporting to C-level.

  • Successfully developed and released a in-destination service app from inception to launch to help transform the way in which service is delivered during the Covid-19 Pandemic.

  • Taught one module of the Master in Digital Product Management.

    My module was focused on:

    Product Discovery

    Value Proposition Development

    Research Methods

    Metrics and Experimentation

    Rated 4.6/5 from attending students.

  • Visiting lecturer on Product Management topics and OKR framework in B2B settings.

  • Advising and investing in travel and tech start ups including:

    Greenjobs.it - the first Italian job-listing portal exclusively dedicated to the green economy and not-for-profit opportunities.

    the Mahouts Elephant Foundation - an elephant tourism project in Thailand focused on using tourism as an engine for sustainable growth, community development and wildlife conservation.

    Meeters.org - a start-up focus on community travel and discovery new places in groups and make new friends

  • Segment Lead and People Manager (~5 reports with layers)

    Accountable for overall Value Proposition for Professional Partners in the Short Term Rental Space - developed and launched initiatives such as the first ever Short Term Rental quality rating system. (2019)

    Accountable for: developing value proposition, product requirements, strategy & key messaging, technical requirements, operational workflows, obtaining legal clearance, ROI calculations, budget ownership, internal and external communication plan, GTM strategy, documentation, reporting and general stakeholder management.

    Main Success Metric: Business (P&L) Impact of initiatives / assigned segment.

  • First level people manager.

    Successfully developed and launched the first ever partner-to-partner referral program (2017).

    Orchestrated and delivered Booking's first multi-channel product marketing campaign to showcase the overall product strategy for Professional Partners (2018).

  • Responsible for Booking.com's partners sign up page join.booking.com

    Providing commercial insight and direction in product development.

    Internal consulting

    Product Roadmapping

    Primary research

    Data analysis

    Opportunity seeking

    Also involved in formulating the product value proposition and go to market strategy.

  • Hosting my own podcast show focused on Product Management, business, travel and tech.

  • Account Manager @ Booking.com

    Business Travel Consultant @ Expotel

    Sales Consultant @ The Royal Bank of Scotland

    Sales Consultant @ Emirates

    Customer Relationships Associate @ Lufthansa

What people are saying.

A carefully selected subset of nice-sounding quotes about me.

 

“Ale is a great marketer with the mind of a scientist and this gives him a unique perspective. He deconstructs difficult concepts in an easily digestible way and always with amazing metaphors to bring them to life.”

— Ivo De Mas, Head of Strategy @ Booking.com

“As presenter on stage, Ale has consistently delivered high quality content year after year; he was recognised as a truly reliable, open, prepared and helpful leader.”

— Antonio Bortolotti, Host @ Vacation Rentals World Summit

“Ale has the rare ability to balance his deep understanding of market and product concepts and articulate this in relevant discussions in a disarming fashion. He is the person you want to pitch new radical ideas to before a market test.”

— Sagar Achanta, VP of Growth @ Kry